An SEO agency (search engine optimisation) can help companies to increase traffic to their website when using search engines such as Google. This is through unpaid or free listings. Agencies offer a service to look at the process of visibility to a website in a search engine’s unpaid results.
There are many specialised companies providing SEO services in London and throughout the UK. Many of these companies offer tailor made packages to suit the company. There are also courses you can take to gain knowledge and expertise on how this works and seminars you can attend to meet the experts in the field.
Keywords play an important part and understanding the customer so you can beat the competition. Many SEO agencies have lots of experience working with leading brands so there are plenty in the UK to choose from.
SEM www.seeyouup.com (search engine marketing) is a type of internet marketing that uses company websites in search results through paid advertising. Google defines SEM as ‘the use of online advertising on search engine results pages to help visitors find your website’. This is a great way to get your company out there and at the top of search listings. It also allows you to research keywords to use, analize competitors and other search engines to enable maximum traffic to your site. Another form of activity used in SEM is PPC (pay per click) which is often utilised by mobile users that can be charged by the number of clicks that result in a direct call from a smartphone. The most popular paid search platform used by marketing people is Google Adwords which requires top up for payment when the words have been used up. Further to this type of marketing, there are ways of advertising on social media sites using these methods.